急求高手翻译一篇关于自有品牌的文段:英译中
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发布时间：2022-06-27 21:50
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热心网友
时间：2023-10-05 02:22
现在的情况是，私人商标是从服装（西区）和快速消耗品中（主要到达地的范围的一些日用品方面但Nilgiris地区和食品中的果酱除外）继承过来的。
这些产品需要较高的消费者信赖程度，比如，婴幼儿食品和健康相关产品，私人品牌是不会进入的。
使个人标签变得容易的内在和外在因素都是什么呢？在这样的一个分析中，如何判断不同产品类型的经营呢？ Raju et al(1995)的研究结论提供了一个有效的指导，其研究结果说明了如何去理解（在美国）是什么让产品的目录去适合商店品牌的介绍.在印度的发现有什么值得注意的不同么? 在零售商推广自己品牌的时候有什么不同的策略么？What explains the commonalities and what explains the variations? 回来继续，先出去一下
?How are the national(or even regional)brands disposed toward the phenomenon of
private labelling?Is there a difference in the promotional practices of the national brands
between the private labelled stores and others?
?Current literature,mainly based on the Western nations’experiences,deal with national
brand versus retail brand as one-on-one issue.However,in reality,a national brand
manufacturers/marketers sell many proct categories through retail stores.In the
context of multiple brand sales by a national brand manufacturer,what is the effect of
the proct-range sales on the power position in the channel?This aspect can be
effectively studied through case study research method.
?Does private label result in better store loyalty?Or,does perceived store loyalty cause
retailers to introce store brands?Alternatively,what is the cause-effect direction
between store-loyalty and private labelling?
?Are there differences in the way in which channel conflict e to store brands is
perceived by the stores and the national brand manufacturers?Intuitively,it ought to be
so.Is there significant difference?Why?
?Has there been an impact on the prices of national brands sold in the specific store after
the store has launched its own brands in a specific category?
