商务英语口语的图书信息(二)
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作 者：房玉靖 主编，刘玉玲，梁晶 副主编
出 版 社：清华大学出版社
I S B N：9787302219019
出版时间：2010-3-1
版 次：1
页 数：253
字 数：380000
印刷时间：2010-3-1
开 本：16开
纸 张：胶版纸
印 次：1
包 装：平装 本书素材以商务材料为主，内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景，以功能用途划分。全书共设有16个单元，内容主要涉及办公、商务旅行、商务接待、商务会谈、商务会议、展览展会、求职面试、公司与产品、商标与专利、商品的询价、报盘、讨价还价、支付、包装与运输、保险、市场营销、销售谈判、签订合约、投诉索赔等方面。
本教材可以满足高职高专院校商务英语、国际贸易、国际商务等相关专业的大学生、从事国际商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。很多学校的外教老师也推荐本教程。 Unit 1 Office Work
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Supplements for Reflections
Unit 2 Business Travel
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 3 Client Reception
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 4 Companies and Procts
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 5 Marketing
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 6 Meetings
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 7 Recruitment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 8 Trade Fairs
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
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Unit 9 Enquiries and Offers
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Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 10 Counter Offers and Orders
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Oral Workshop
Language Focus
Extended Activities
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Unit 11 Packing and Shipment
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Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 12 Payment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 13 Insurance
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 14 Conclusion of Business
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Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 15 Trademark, Patent, and Intellectual Property Rights
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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Unit 16 Complaints, Claims and Settlement
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Learning Objectives
Oral Workshop
Language Focus
Extended Activities
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