广告英语的理论文献

发布网友发布时间：2022-04-30 12:42

共1个回答

热心网友时间：2022-06-22 06:28

Successful internet advertising is Worth it's Weight in Sales. And Internet advertising is fast becoming the only truly accepted advertising medium excluding radio and Television so if you want more exposure for a longer period of time than you can get through Radio and Television Ads you need to start or strengthen your internet presence and Achieve Internet Advertising Success.

Step
1
SET A BUDGET: Yes, the first step in advertising successfully is deter=mining how much money you are will and able to spend. You can set your budget as low as 1% of sales or as high as 30% of sales depending on your proct but you really do need to have a monetary plan of action before taking the next steps. Determining your Profit Margin on your procts and services will allow you to always remember that your net profit on 1000 Sales is going to be considerably higher than your net profit on 100 Sales. So take some time, determine your real net profit, your break even and set a realistic advertising budget.
Step
2
REVIEW YOUR CURRENT WEB PRESENSE: Even if you are just starting a business and don't think your business name is on the web yet you need to know what happens when you search that name at Goggle and Yahoo. You also need to determine if your target customer is local, national or global and if you are seeking a national or global customer base these search results are very important. Don't forget that most business name registries are usually statewide not national or global so there could already be a business similar to yours, named similarly one state over. And it's web presence could hurt you and your goal to achieve internet advertising success.
Step
3
ESTABLISH A UNIQUE MARKETING PRESENSE AND MESSAGE: Online Reputation Starts Now. If you don't want to spend hours everyday checking that your online advertising is clear, consise and easy to find, you need to start out and stay consistent with your online image. Determine what you want to say about yourself, your business, your procts and services, your pricing and say it the exact same way no matter where you advertise. There may be some listings where you don't get a lot of room for your business information so you may want a full version and a condensed version but there is nothing more aggravating to an online customer than finding two listings for the same business with Totally different information. I recommend getting out a journal and gathering all your pertinent information even if you are intending to use an outside service. This way you will always have exactly what you have given them or used for your self established ads in one spot and you can even use this journal for any advertising user names and passwords.
Step
4
CHOOSE TO GET HELP OR DO-IT-YOURSELF: Now that you are ready to get your business ads on the internet or just improve your current online marketing you need to determine if you need to get help or do-it-yourself. This is going to be a choice based on your available time and skills. It is not hard to follow the step-by=step instructions on most internet advertising programs but not understanding things like Keywords can be costly. On average you will spend 1-3 hours per week setting up and tweaking a successful online advertising campaign so depending on your budget, knowledge and available time you may want to reach out for help at this point. But if you have the time and skills and your budget is too tight for outside help get out your journal and start creating a Successful Web Presence using some or all of the references below.

参考资料：不符合你的要求，不过还是希望能够提供一点的帮助，写论文很可怜啊，加油