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发布时间:2022-04-24 23:58
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热心网友
时间:2022-04-28 05:39
Group level brand strategy management at present or suitable blank,
even if is brand management first ancestor P&G also felt is quite
frail. Although it in the concrete brand management already the
furnace fire 纯青, the P&G "2,005 transformations planned" the core
actually also to lie in the enrichment group level the brand strategy
management.
1st, is unable to form the common direction. Each brand all has its
unique management pattern, causes the group 模糊不清 the prospect.
2nd, mutual competition. Each brand in the market on the channel the
mutual competition, the vicarious big brand pain suffers leaves
office. 3rd, the resources disposition contradictory intensifies.
Between each brand mutually capture the resources, the group carries
on the regulation with difficulty from the strategic angle, will have
dives the archery target brand not to be able to obtain the support,
the future profit ability cannot obtain the guarantee. 4th,
strategical cooperation Que Wu. Each brand all has the independence
the management troop and the budget, the repetition holds the
resources, lacks the crosswise relation. 5th, the overall achievements
glide down. The organization controls the tube difficulty to enlarge,
the overhead charge to enhance, the service flow is torn to pieces.
6th, human resources Chen Chen because. Brand manager the knowledge
forms "to be small and the entire" aspect, will enter the group
stratification plane to be unable in the future to adapt the "large
and complete" ty request.
热心网友
时间:2022-04-28 06:57
1 Have no way to form common direction. Every brand all has whose unique managing the pattern , the distant view leading to Corp. are misty.2、Compete each other. Every brand competes each other on the marketplace on the channel , big brands replacing nature are out deeply3、Allocation of resources contradiction aggravates. Every contends for resource each other between
the brand , Corp. is difficult to be on the march from the strategy angle regulating and
controlling , cannot the brand having latent quality gets support, the future profitability cannot
get guarantee. 4, the strategy coordination fault has no. Every brand all has independent
administration team and budget , repetition occupies resource , is short of transverse direction
connection. 5, the overall achievement effect glides. Organization is charged for being in charge
of degree of difficulty enlarge, administration cost rise , business technological process are all
broken up. 6, human resources follows a set routine. Brand manager knowledge forms aspect "small
but comprehensive , enters Corp. in the future having no way to adapt to the post request "large
and comprehensive face to face tier.