诺基亚公司简介中英文版
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发布时间:2022-05-20 20:44
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诺基亚公司简介(中文版)
1865年,诺基亚创始人弗雷德里克•艾德斯坦(Fredrik Idestam)在芬兰的“诺基亚河”沿岸创建了一家木材纸浆厂,取名诺基亚。1922年诺基亚的近邻、生产高统皮套鞋和轮胎的芬兰橡胶厂与制造电力电话电缆的芬兰电缆厂合并。1960年,已经发展成为纸张、橡胶、电缆等综合性生产企业的诺基亚,在电缆厂成立了电子部,以光线电传输为发展核心。当时,半导体技术正从实验室走向产业化,今天的诺基亚便由此奠基。
1967年诺基亚与合并后的芬兰橡胶电缆厂联后组建诺基亚集团。该集团对电子工业进行了大量投资。1992年奥利拉执掌诺基亚公司。他将公司业务重点放到电信业,推动了GSM标准制式电话的生产。1994年诺基亚公司股票在纽约股票交易所上市。1996年诺基亚公司拍卖电缆及彩电生产业务,并在移动通信领域取得飞速发展。1998年生产出第一亿部移动电话,成为世界最大移动电话生产商。
1992年,当时诺基亚已由造纸、橡胶、电缆等传统型工业转变为一个经营计算机、电消费品和电信产品的高科技集团公司。但公司转型之初,经济上出现了亏损,新任总裁约玛-奥利拉响亮地提出:"未来将属于通讯时代,诺基亚要成为世界性电信公司。"这位首席执行官一上任就推出了以移动电话为中心的专业化发展新战略。将造纸、轮胎、电缆、家用电子等业务或压缩到最低限度,或出售,或独立出去,甚至忍痛砍掉了拥有欧洲最大电视机生产厂之一的电视生产业务,集中90%的资金和人力加强移动通讯器材和多媒体技术的研究和开发。诺基亚的决策者以其对移动通讯行业发展趋势的敏锐把握,抓住了这个绝佳时机。当别的公司还在加强模拟技术的研究时,诺基亚操作简便的数字移动电话已准备就序。这些电话经过专门处理,能适用于全球范围内的不同频率和标准。恰在此时,正如诺基亚所预料的那样,世界移动电话的需求量进入了一个高速增长的时期,早已为此作好充分准备的诺基亚实现了飞跃。
1992年以前,通信只是诺基亚13个多元化经营项目中的一项,约占总营业额15%。而在今年上半年诺基亚完成的86.47亿美元销售额中,有90%以上来自通信。目前,诺基亚在全球移动通信市场的份额已接近30%,并成为世界最大的移动电话生产商。诺基亚可为用户提供先进的解决方案和无线、有线电信产品,包括移动和固定网络、移动电话及其它声音、数据、图像终端。其研究开发中心全力开未来技术,为用户提供更多的增值服务。目前诺基亚的开发领域包括第三代无线系统、多媒体网络应用、以及网络管理解决方案等。它正通过预测、满足用户的需求,提高产品质量,强化对大众及其新理念的开放性等手段保持其在快速发展的电信市场的领先地位。
[编辑]诺基亚在中国—携手同行,共创未来
秉承“携手同行,共创未来”的宗旨,诺基亚和本地合作伙伴一起打造在中国长期发展的道路,并致力于成为最佳的合作伙伴。从二十世纪五十年代起,诺基亚就与中国建立了贸易关系。1985年,诺基亚在北京开设了第一家办事处,开始了在华的初期发展阶段;90年代中期,诺基亚通过在中国建立合资企业,实现本地化生产,并逐步将其发展成为诺基亚全球主要的生产基地;进入新世纪,诺基亚通过加强与中国在最新的通信技术领域的密切合作,深入参与中国信息产业的发展,并进一步将中国打造成为诺基亚全球的研发和人才基地。
2003年,诺基亚在中国的销售额为20亿欧元,出口额为17亿欧元,连续三年位居中国移动通信行业外商出口企业之首,过去四年累计出口额达80亿欧元。截止到2003年底,诺基亚在中国的投资总额为17亿欧元。2003至2004年,诺基亚连续两年被《经济观察报》评为中国最受尊敬的企业; 2004年,在《财富》中文版发起的首次“中国最受赞赏的公司”的评比中,诺基亚入选前十名企业。
从2003年下半年开始,诺基亚进行全球机构重组,中国的战略地位进一步凸显,不仅是诺基亚重要的生产和研发基地,还是诺基亚全球客户及市场运营五大战略市场之一。诺基亚是提供真正端到端移动通信解决方案的领先的供应商。2003年,诺基亚GSM终端和网络市场销售的总和取得中国第一。从2004年开始,诺基亚移动电话凭借丰富创新的产品系列、深入的本地化战略、成功的渠道建设以及不断提高的品牌忠诚度,赢得了中国整体手机市场的第一名。
在不断探索与创新、将全球化运作模式与中国特色相结合的管理过程中,诺基亚在中国的品牌实力不断提升,作为优秀雇主的地位也为其吸引了很多出色的本地人才。诺基亚已经从二十年前一个只有十几个人的北京代表处,发展成为拥有遍布全国的数十家办公机构、六个研发机构和四个生产基地,员工逾6000人的*公司在中国的企业。诺基亚做为优秀企业公民,不断为中国的发展贡献力量。
[编辑]远见卓识
诺基亚是移动通信领域的全球领先者。凭借其丰富的经验和创新的技术,以及产品和解决方案的用户友好特性、可靠性和高质量,诺基亚不仅成为世界移动电话的领导供应商,同时也是移动与IP网络的领先提供商。
诺基亚的成功主要归功于其强调和注重产品创新、客户满意的独特的企业文化,并通过创造高度信任、独立自主的环境,为员工提供个人与职业发展的机会来激发员工的潜能。
诺基亚公司由两大业务集团组成:诺基亚移动电话和诺基亚网络。另外,还包括一个独立的诺基亚风险投资机构和公司研发机构:诺基亚研发中心。
[编辑]战略远景
诺基亚的总体经营目标是,在移动通信领域通过盈利的模式捕捉新商机,从而巩固我们的全球领先地位。这意味着,我们要树立强大的品牌,拓展客户基础,确保产品和服务的质量乃至所有能提高公司未来业务潜能的要素。
在移动电话领域,诺基亚在致力于开发全新产品类别的同时,继续推出具有新特性和新功能的产品。一些先进的应用,例如,多媒体信息服务,内容接入及下载,移动浏览等在诺基亚的各种产品中得到采用。在网络业务领域,诺基亚旨在开发提供新兴移动应用与服务所需的高速度、高容量系统并使之投入商用。
(英文版)
In 1865, Nokia • Aidesitan founder Frederick (Fredrik Idestam) in Finland, "Nokia River" along the creation of a wood pulp factory, named Nokia. Nokia's neighbors in 1922, the proction of leather shoes and high integration of Finland rubber tire manufacturing plant with the power cable telephone cable factory in Finland merger. In 1960, has developed into a paper, rubber, cable companies, such as integrated proction of Nokia, the cable factory was set up in the electronics division to light electric transmission for the development of the core. At that time, the semiconctor technology from the laboratory to instrialization, which will be Nokia's foundation.
Nokia 1967 with the merger of Finland rubber cable plant after the formation of the Joint Group of Nokia. The group of the electronics instry made significant investments. In 1992, Ollila, Nokia's head. He will focus on the company's business in the telecommunications instry to promote a standard GSM phone standard proction. 1994 Nokia shares on the New York Stock Exchange. Nokia 1996 auction and cable TV proction business, and mobile communications in the field of rapid development. Di Yiyi in 1998 to proce mobile phones has become the world's largest mobile phone manufacturer.
In 1992, when Nokia has been paper, rubber, cables and other traditional instries into a computer to operate, electricity and telecommunications procts, consumer goods and high-tech group. However, the company at the beginning of transition, there have been economic losses, about the new president, Ma - Ollila loudly: "The future will belong to the era of communications, Nokia is to become a global telecommunications company." The chief executive took office on the one introced To mobile phones as the center of the professional development of the new strategy. The paper, tires, cable, home electronics, such as business or kept to a minimum, or sold out or stand-alone, or even have to bear the pain of the cut Europe's largest TV manufacturers, one of the television proction business, focused on 90% of the funds and To strengthen the manpower of mobile communications equipment and multimedia technology research and development. Nokia's decision-makers with its mobile communications instry's sharp grasp the development trend and seize the best opportunity. At a time when other companies also strengthen the simulation technology, Nokia's easy to operate digital mobile phone is ready to order. These specially to deal with telephone, be able to apply on a global scale and frequency of the different standards. Appropriate at this time, as is expected by Nokia, the world's demand for mobile phones have entered a period of rapid growth, has long been the readiness to achieve a leap in Nokia.
In 1992 before the communication is only 13 Nokia diversified in a project, accounting for about 15% of the total turnover. In the first half of this year the completion of Nokia's sales of 8,647,000,000 U.S. dollars, more than 90% from communications. At present, Nokia's global mobile communications market share of close to 30% and become the world's largest mobile phone manufacturer. Nokia can provide users with advanced solutions and wireless, wireline telecommunications procts, including mobile and fixed networks, mobile phones and other voice, data, video terminals. Its research and development center to open in the future technology to provide users with more value-added services. Nokia is currently in the field of development, including third-generation wireless systems, multi-media network applications and network management solutions, and so on. It is forecast through to meet the needs of customers and improve proct quality, enhance public and open a new concept, and other means to maintain its fast-growing telecommunications market leading position.
[Edit] Nokia in China - walk hand in hand to create a better future
Adhering to the "walk hand in hand to create a better future," the purpose of the Nokia and local partners in China to build long-term development and is committed to being the best partner. From the 1950s onwards, Nokia and China on the establishment of trade relations. In 1985, in Beijing, Nokia opened its first office in China began in the early stages of development; the mid-90's, Nokia, through the establishment of joint ventures in China and realize the localization of proction, and graally developed into its Nokia the world's major proction Base; the new century, through the Nokia strengthen cooperation with China in the latest communication technology in the field of close cooperation, deeply involved in China's information instry development, and will further build China into Nokia's global R & D and human resources base.
In 2003, Nokia's sales in China to 20 billion euros and exports 1.7 billion euros for the third consecutive year ranked Chinese mobile communications instry's first foreign export companies in the past four years, with exports amounting to a total of 8,000,000,000 euros. As of the end of 2003, Nokia's investment in China amounted to 1,700,000,000 euros. From 2003 to 2004, Nokia has been two years in a row, "the Economic Observer reported that" as China's most respected enterprises; in 2004, in the "Fortune" for the first time launched the Chinese version of "China's Most Admired Company" in the rating, Nokia Selected the top ten enterprises.
From the beginning of the second half of 2003, Nokia's global restructuring of China's strategy to further highlight the status is not only important to Nokia's R & D and proction base, Nokia is the world's customer and market operations one of the five strategic markets. Nokia is to provide a real end-to-end mobile communication solutions for the leading suppliers. In 2003, Nokia GSM terminals and network markets China to obtain the sum of the first. Beginning in 2004, Nokia mobile phones with rich and innovative proct line, in-depth localization strategies, successful channel construction, as well as increasing brand loyalty, China won the overall mobile phone market first.
In the continuous exploration and innovation, globalization and the mode of operation with Chinese characteristics, combined with the management process, the Nokia brand in China's rising strength, as a good employer of its position to attract a lot of excellent local talent. Nokia has changed from 20 years ago, only a dozen of the Beijing representative office, have become all over the country's dozens of offices, four of the six R & D and proction base, more than 6,000 employees of multinational enterprises in China . Nokia as a good corporate citizen, to continue to contribute to the development of China.
[Edit] vision
Nokia is a global mobile communications leader. With its wealth of experience and innovative technology, procts and solutions, as well as user-friendly features, reliability and quality, Nokia not only become the world's leading mobile phone supplier, but also mobile and IP networks, a leading provider of.
Nokia's success is mainly e to its focus and emphasis on proct innovation, customer satisfaction unique corporate culture, and through the creation of a high degree of trust, an independent environment for the staff to provide personal and career development opportunities for staff to stimulate potential.
Nokia by the two major business groups: Nokia Mobile Phones and Nokia Networks. In addition, Nokia, including an independent venture capital and corporate R & D institutions: Nokia R & D center.
[Edit] strategic vision
Nokia's overall goal is to operate in the field of mobile communications through the profit model to capture new business opportunities in order to strengthen our leading position in the world. This means that we have to establish a strong brand and expand its customer base to ensure the quality of procts and services as well as all companies can improve their future business potential of the elements.
In the field of mobile phones, Nokia is committed to the development of new proct categories at the same time, continue to introce new features and new features. A number of advanced applications, such as multimedia messaging service, access and download content, such as mobile browser in a variety of Nokia procts that have been used. In the network business, Nokia is to provide the development of new mobile applications and services required for high-speed, high capacity systems and business investment.
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