200分。汉译英。文章不长但是请勿机翻。
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发布时间:2024-09-29 19:08
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热心网友
时间:2024-10-26 15:35
基于对16个国家、4.2万消费者的广泛调查,诺基亚将其消费者细分为4大主要类型,主要衡量标准是使用、收入水平和生活方式。并且针对这4个不同群体推出不同产品组合向全球发布,包括印度等新兴市场。
Based on the comprehensive investigation on 16 countries and 42 thousand consumers, Nokia subdivide its consumers into four main types, the main measuring criteria are use, income levels, and lifestyles. And for these four different groups Nokia puts forward different product mix to release to the whole world, including some emerging markets such as India.
第一个细分群体是LIVE,目标受众是第一次使用移动电话的用户。他们的基本需求就是语音电话沟通。因此针对他们的电话会不太注重功能和价格。这些也许是功能性电话,但适合人群包括了从低社会经济地位到有很高社会经济地位之间的所有人群。
The first sub-group is LIVE, the target clients are the users who are first time to use mobile phone. Their basic need is voice telephone communication. Therefore the phones for them will not focus on functions and price. These may be functional phone, but are suitable for all the people ranging from a low socio-economic status to a high socio-economic status.
第二个细分群体是CONNECT,这部分群体更注重功能和连通性。相应的,针对这个群体的手机则需要具备GPRS功能,拍摄功能和音乐功能。
The second sub-group is CONNECT, this part of customers pay more attention to functionality and connectivity. Accordingly, the phones for this group will need to have GPRS function, camera function and music function.
另外两个群体,ACHIEVE和EXPLORE,则瞄准的是高端用户。ACHIEVE瞄准的是企业用户,他们需要手机具备商务功能。针对高端生活方式用户的EXPLORE,将是最棒的手机系列,手机功能主要体现在应用、图像、移动电视、音乐和游戏方面。
The other two sub-groups, ACHIEVE, and EXPLORE, are aimed at high-end users. ACHIEVE is aimed at business users who need mobile phones having business functions. For EXPLORE aimed at high end lifestyle users the most great phone series will provided, and the phone functions are mainly embodied in the application, image, mobile TV, music and games.
在新兴市场的农村地区,需要有不间断电力、安装基站的地点、分销渠道等基础设施。为了解决这些挑战,诺基亚开发了收音基站,不需要大片空地和空调设备,而且可以自我维护。同时,还采用了发电机来获得必要的电源。而渠道方面,诺基亚为提前支付的消费者推出了电子替换物,消费者可以通过短信来充值。In the rural areas of emerging markets, infrastructure such as uninterrupted electricity supply, locations for installing base stations, and distribution channels are needed. In order to meeting these challenges Nokia has developed receiving base stations(收音基站),which do not require large tracts of open spaces and air-conditioning equipment, and can be self-maintained. At the same time, power generators are used to obtain the necessary electric power. In the aspect of channels, Nokia puts forward electronic replacement items for the consumers who pay in advance, so consumers can recharge via SMS.特别是在重要的印度市场,除了电子替换物外,还有提前支付追踪系统等操作服务,可以直接在电话屏幕上提供有效性、余额、最后一次电话费用等详细信息。这些信息可以留在屏幕上,也可隐藏起来。另外,还发展了本地分销商。例如,在印度,有HCL作为GSM分销商,Bright Point作为CDMA分销商。为了拓展本地分销商并与他们建立很好的合作,诺基亚印度公司还推出了一种针对农村市场的蜂窝电话服务,可以支持GSM系统的声音和短信功能Particularly in the important Indian market, in addition to the electronic replacement items, there are also such service as payment in advance tracking systems, it is possible to provide such detail information as validity, balance, and last telephone charge directly on the phone screen. These kinds of information can be remained on the screen or be hidden. In addition, local distributors are developed. For example, in India, there is HCL as the GSM distributor, Bright Point as the CDMA distributor. In order to expand local distributors and establish good cooperation with them, Nokia India Corporation has also introduced cellular telephone service for rural market, and the system can support voice and messaging functions of GSM.这项新服务就是希望本地乡村企业家能够参加进来,签约成为分销商。如果获得分销商资格,就可以在诺基亚提供的5米长天线和其他设备的基础上,在4~5公里范围内为消费者提供服务,每月仅需3美元的极少费用。This new service hopes that the local village entrepreneurs to participate in, and sign on as distributors. If they obtain the qualification of distributors they could offer service for the customers who are within 4~5 km range with the facilities provided by Nokia,including 5-meter-long antennas and other equipment, the monthly cost of it is three U.S. dollars only.
到2010年,诺基亚公司希望一半的销售收入来源于亚太平洋地区。“2006年,我们的全球销量是100万,希望到2010年这个数字翻番达到40亿。”诺基亚高级副总裁Siren Petersen说。也就是说,新兴市场将成为诺基亚继续其旺盛发展势头的主力军。
By 2010, Nokia hopes that half of its sales revenue comes from Asia Pacific region. "In 2006, our global sales are one million(这个数据有问题), it is hoped that this figure is doubled to 4 billion by 2010.” Nokia's Senior Vice President, Siren Petersen said. In other words, emerging markets will be the main force for Nokia to continue its strong development momentum.
热心网友
时间:2024-10-26 15:34
Based on 16 countries, 4.2 million consumers in an extensive survey of its customers Nokia subdivided into four main types of large, mainly measured by the use, income levels and lifestyles. And for the introduction of these four different groups in different product mix released to the world, including India and other emerging markets.
The first sub-group is LIVE, the target audience is the first time the use of mobile phone users. Their basic needs is a voice telephone communication. It in their phone will not focus on features and price. These may be functional phone, but suitable for people ranging from a low socio-economic status to have a high socio-economic status of all groups between.
The second sub-group is CONNECT, this part of the community pay more attention to functionality and connectivity. Accordingly, for this group will need to have GPRS mobile phone functions, camera functionality and music capabilities.
The other two groups, ACHIEVE, and EXPLORE, is aimed at high-end users. ACHIEVE is aimed at business users who need mobile phones with business functions. For the high end lifestyle users EXPLORE, will be the best mobile phone series, the phone functions are mainly embodied in the application, image, mobile TV, music and games.
In emerging markets in rural areas, need to have uninterrupted electricity, installation of base station location, distribution channels and other infrastructure. In order to address these challenges, Nokia has developed a radio base station does not require large open spaces and air-conditioning, and can be self-maintenance. At the same time, also used to obtain the necessary generator power. The channels, Nokia consumers to pay for early introduction of an electronic replacement items, consumers can be via SMS to Result. Particularly in the important Indian market, in addition to electronic replacement items, there are also paid in advance tracking systems, operational services can be provided directly on the phone screen on the validity of the balance, the last telephone charges, etc. for more information. This information can remain on the screen can also be hidden. In addition, the development of a local distributor. For example, in India, there are HCL as GSM distributor, Bright Point as CDMA distributor. In order to expand local distributors and with them to establish good cooperation, Nokia India has also introduced a rural market for cellular telephone service, the system can support GSM voice and messaging functions. This new service is hoped that local village entrepreneurs to participate in, signed on as distributors. If approved distributors qualify, we can offer the Nokia 5-meter-long antennas and other equipment, based on 4 ~ 5 km from the provision of services to consumers, the monthly cost of only three U.S. dollars of the very few.
By 2010, Nokia hopes to half of the sales revenue comes from Asia Pacific region. "In 2006, our global sales of 100 million, hopes to double by 2010 this figure reached 40 billion." Nokia's senior vice president of Siren Petersen said. In other words, emerging markets will be the Nokia continues its strong development momentum of the main force.
热心网友
时间:2024-10-26 15:35
文字不长。。。。。。。。。。。
热心网友
时间:2024-10-26 15:39
Based on to 16 national, 42,000 consumer's widespread investigations, Nokia its consumer segmentation is 4 greatly predominant types, the main measurables is the use, the income level and the life style. And promotes the different product mix in view of these 4 different communities to issue to the whole world, including India and so on emerging market. The first segmentation community is LIVE, the goal the audiences is the first use mobile phone's user. Their primary need is the pronunciation telephone communication. Therefore aims at their teleconference not too to pay great attention the function and the price. Perhaps these are the functionality telephone, but suited the crowd to include to had between very high social economy status all crowds from the low social economy status. The second segmentation community is CONNECT, this partial masses pay great attention the function and the connectivity. Corresponding, needs to have the GPRS function in view of this community's handset, the photography function and music function. Other two communities, ACHIEVE and EXPLORE, what then aims is the high-end user. What ACHIEVE aiming is the enterprise user, they need the handset to have the commercial function. In view of high-end life style user's EXPLORE, will be the best handset series, the handset function mainly manifests is applying, the image, to move the television, music and the game aspect. In emerging market's countryside area, needs to have the uninterrupted electric power, the installment base depot place, to retail infrastructures and so on channel. In order to solve these challenges, Nokia has developed the reception base depot, does not need the big piece open area and the air-conditioning plant, moreover may the maintenance. At the same time, but also used the generator to obtain the essential power source. But the channel aspect, Nokia to pay ahead of time the consumer promoted the electronic alternative, the consumer has been possible to pass the short note to imitate the value. In the important Indian market, is specially beyond the material world except the electronic replace, but also has pays operation services ahead of time and so on tracking system, may provide valid, the remaining sum, the last telephone expense directly on the telephone screen and so on detailed information. These information may keep on the screen, may also hide. Moreover, but also has developed the local distributor. For example, in India, has HCL to take the GSM distributor, Bright Point takes the CDMA distributor. In order to develop the local distributor and establish the very good cooperation with them, Nokia India Corporation has also promoted one kind in view of the rural market honeycomb telephone service, may support the GSM system's sound and the short note function. This new service is the hope local village entrepreneur can participate, signing becomes the distributor. If obtains the distributor qualifications, may 5 meter long antenna which and in other equipment's foundations provides in Nokia, provides the service in 4~5 kilometers scopes for the consumer, every month only needs 3 US dollar side few expenses. To 2010, the Nokia hoped that half the sales revenue originates from Asia Pacific section. “in 2006, our global sales volume is 1,000,000, hoped that this digital doubling achieves to 2010 4,000,000,000.”Nokia senior vice-president Siren Petersen said. That is, the emerging market will become the main army who Nokia continues its exuberant development momentum.
楼上的,你不觉得你的翻译很有错误吗?
误人子弟啊~~~
热心网友
时间:2024-10-26 15:36
你们都用什么机器翻的呀?不一样啊,可全都是垃圾